| The Internet is a huge place, packed with marketers, | | | | inappropriate today, because they are considered |
| you have to be different, preferably unique, to grab | | | | unhealthy, for example, or ingredients are not |
| your share of easy profits online. Here are a few | | | | universally acceptable (whale fat, hog's head, |
| ideas to help you turn public domain items into unique | | | | blackbirds' tongues, etc.) |
| products for your business: | | | | More Ideas: |
| * Recreate collections of products on CD or DVD. | | | | 'The World's Greatest Cat and Dog Tales'. |
| These collections can be specific or non-specific, as | | | | '(Location) described by Travel Writers from 1800 to |
| for example, '100 Magic eBooks' and '2001 All Subject | | | | 1900'. |
| eBooks', respectively. Generally speaking specific | | | | 'A Collection of Tales About London by Famous |
| theme collections are more in demand and attract | | | | Victorian Writers' |
| higher prices than general collections comprising | | | | * Combine different media types and increase the |
| immense numbers of titles about many different | | | | perceived value of your products. Downloadable |
| subjects. | | | | eBooks and email attachments have low perceived |
| * Combine several books from the public domain, in | | | | value, sadly, and often caused by unprofessional |
| part or complete, into your own unique product. So | | | | marketers selling products for pennies and caring little |
| your book 'The World's 1001 Best Chocolate Cake | | | | about content or presentation of those products. |
| Recipes' might include the most attractive and | | | | Their lack of regard for readers gives the whole |
| tastiest chocolate cakes from dozens of early | | | | industry a bad name and lowers the perceived value |
| publications. There are two main benefits for the | | | | of downloadable eBooks and attachments, even for |
| publisher here, one being the very remote chance | | | | quality products. Overcome this growing problem by |
| that anyone else will choose the exact same recipes | | | | avoiding purely downloadable and attachment |
| from the public domain for their new publications, so | | | | products, use print or CD format where possible or, |
| making your product unique. The other advantage, in | | | | better still, combine product types which not only |
| this case focussing on food, is one of allowing you to | | | | represents great value for money but creates |
| choose recipes for which ingredients are readily | | | | fabulous illustrations to help sell your products. |
| available, and to dismiss any which may be | | | | |