Baskin Robbins Middle East

ent"> Baskin Robbins is chain of ice cream parlourthe 30 countries like India, Pakistan, UAE, UK,
around the world. It has lots of verity with differentVietnam, Bangladesh, Egypt, Saudi Arabia, Australia,
age groups support. Baskin Robbins has productsThailand, Indonesia, Japan, Canada, Mexico, Bahrain,
about ice cream, shakes, crepes, beverages, sandaesSouth Korea, Panama, Taiwan and Malaysia.
and cakes, It has lots of verities with every categoryIn Corporate, with first franchise was executed of
based food products. But how the Baskin Robbins didIce Cream in May 20 in 1948 for the store at 1130
come into eyes of people and became of taste ofSouth Adams in Glendale which was one of six
tongue.opened stores in 1948. Next succeed year, they
Baskin Robbins is founded by two men with hardopened their production facility. They decided to sell
work and for their dreams come to true. This istheir stores to managers, and then first franchised
combination of two competitors of each other infood business. In 1953, they hired to Carson-Roberts
same business type that comes into one unity inAdvertising and with 31 flavors based store was
1953. There were two men, both were brother-in-lawopened in 804 North Glendale Ave. in Glendale,
named Burt Baskin and Irv Robbins, they both haveCalifornia. In November of 1962, the company was
their venture related to Ice cream with respectivelysucceed to Baskin Robbins Inc. with past name of
name Burt’s Ice Cream shop and Irv’sHuntington Ice Cream Company. This company also
Snowbird Ice Cream. Snowbird Ice cream served icebecame first to introduce ice cream cakes.
cream with 21 flavors and after merging, they cameIn 1972, The company became to public with selling
to market with 31 flavors.of 17% share by the United Brands Company which
Baskin Robbins is known for its slogan “31hired to Baskin Robbins Inc after the death of Burt
flavors” and this idea came with came from theBaskin. 1793, the J Lycon acquired to United Brands
Carson-Roberts advertising agency, in 1953. It claimsand merged with Allied Breweries company and
to be world’s largest ice cream franchise withbecame to Allied-Lycon in 1978. Allied-Lycon is
more than 5800 locations. It sells ice cream amongmerged with Pedro Domecq S.A.